EDGY PINT: Draft Beer from Japanese Baseball Game

by Hiroki Yanagisawa on September 2, 2010 4:40 PM

Beer+Sports+Beer Selling Girl = Japanese Baseball

Live sports + beer. This is one of the golden combinations, which has been favored by a wide range of people. We, the Japanese, are surely one of them.

This deed becomes more special and fun when it comes to Japanese baseball games.

There is a profession, called, "Beer Girl", She carries 15L (=15kg) keg on the back (equipped with CO2 dispenser), cups, nibbles, and changes. During the game, the girls are running across the stadium, selling cold ones to the heated spectators.

Since this business is strictly commission based, some of them strives to stand out. Here is a list of twists that some of the smart sellers have come up with.

1. Sell hard when the team is in defense.
When in offense, fans tend to be concentrated on the game and hence, less revenue.

2. Know the team.
It's important to create a sense of unity with the spectators. If you know the team members and able to give you a little supporting remark on the team while pouring, a sense of attachment with the seller evolves. With this tactic, a spectator is likely to order another pint from the same seller.

3. Pour while approaching to save time.
This business is like stock-trading. You've got to be prompt. Begin pouring on your way to the customer, so that the pint is complete after 5 seconds you get to right in front of the customer.